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Tag: Featured Story
Canadian Exchanges Offer Proving Ground for Cannabis Stock
When the tech industry and the web took off like a rocket in the 1990s, I was a technology editor at Wired. I listened...
How to Launch a New Cannabis Product the CPG Way
There’s little question vapor pens are taking a rock-solid position as a leading cannabis delivery product, especially among younger consumers, especially in California. Vape...
Tips for Making the Most of 420
Although cannabis sales typically rise on and around April 20 (colloquially 420), operators need to make sure they are ready to deal with the...
Retail Sales Data and Cannabis Products to Boost Your 420 IQ
Although 420 has become a national day of celebration for consumers, it’s typically a very busy day for cannabis retailers. For operators and managers...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
Is Organic the Way Forward for the Cannabis Industry?
Like every other consumed product, organic cannabis is riding a wave of interest from consumers seeking a clean and sustainable alternative to the mainstream....
Inequity in Cannabis Spurs Creation of New Equity Trade Certification Mark
SAN FRANCISCO – The United States Patent and Trademark Office (USPTO) granted trademark registration to Original Equity Group (OEG) for its EQUITY TRADE certification...
YouTube Changes Monetization Policy, but Will Cannabis Channels Benefit?
SAN BRUNO, Calif. – YouTube was created in 2005 and quickly became ingrained in our culture. It is now the most popular platform to...
How Robots, Drones, and Other Mechanisms Are Changing the Way We Work
For an industry that sprang from remote mountain farms and rundown warehouses, the cannabis industry has come a long way over the past decade...
