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Tag: Hippo Packaging
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
Packaging: Regulation Heaven or Hell?
There likely is no sector more impacted by regulatory issues than packaging.
Packaging is one of the most important aspects for any brand in the...
Sometimes the Packaging Is the Product
How many readers are over the age of 50? And how many are women? If you fall into these two categories, you’re in luck…this...
Hippo Packaging’s Kary Radestock Gets It All Wrapped Up
Hippo Packaging’s Kary Radestock isn’t only about designing pretty packages. She and her team create consumer experiences.
With attention to detail, innovative packaging and branding...
All Dressed Up: Cannabis Packaging Goes Glam
Product packaging is a delicate blend of art, science, and technology. Not only must the container protect consumer goods during storage, shipping, and distribution,...
Canada Says No Branding on Cannabis Product Packaging
TORONTO–When cannabis legalization in Canada was implemented on October 17, federal regulations for the industry were in place, even as Canadian provinces are currently...