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Tag: how-to
Avoid These 5 Cannabis E-Commerce Mistakes
The cannabis industry has seen a significant shift toward e-commerce as dispensaries seek to meet the demands of an increasingly digital consumer base. This...
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
7 Ways to Overcome Better-Funded Competitors in the Cannabis Industry
The common wisdom for would-be entrepreneurs is to focus on core needs. In this industry, that’s why most ventures tend to revolve around three...
9 Digital Marketing Tips for Standing Out Online
A plethora of cannabis companies dot the current online landscape. Can you really make your brand stand out, increase traffic, and attain a glowing...
How to Approach a Workforce Reduction with Compassion
Of the 2,000 employees working in the cannabis sector who recently were laid off, some may still be wondering what happened.
The cannabis boom has...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...