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Two women browsing cannabis products in a well-lit dispensary, examining glass jars of flower and extracts on illuminated shelves.

How to Get Media Coverage: PR Strategies That Work

According to Muck Rack’s State of Journalism 2024, 46 percent of journalists receive more than thirty pitches per week; 49 percent say they seldom...
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How Successful Cannabis Executives Approach Direct-to-Consumer Marketing

Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...

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