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Tag: marketing
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
The Botanist: A Dispensary Chain at the Intersection of Science and Nature
The Botanist is not what one imagines when hearing the term “dispensary.” The chain’s retail locations are bright, airy spaces awash in natural colors...
Chelsea Leyland Puts a Purposeful Spin on Medical Cannabis
DJ Chelsea Leyland, a medical cannabis patient, turned her popular Instagram account into an inspirational trove of information about cannabis and its use in...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Valentine’s Day: 9 Cannabis Products for Lovers
Love is in the air—like poofy, rainbow clouds—whether you’re a cannabis lover or you have lots of cannabis-loving friends. Valentine’s Day, the data show,...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...
Forgotten Spaces in the Customer Journey
As customers journey through a retail environment, there are spaces they may rarely or never come in contact with. We refer to them as...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...