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Tag: marketing
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
Four Ways to Attract Cannabis Shoppers on a Budget
Everybody loves a deal. Like a treasure hunt—it’s the feeling of having found a way to acquire your desire and at the lowest cost....
Support Your Successful PR Strategy with a PR Toolkit
When you have a job to do, there is typically a set of tools you need to get the job done right. The same...
Brody Jenner Gets B-Day Cannabis Gift Basket from Ex and Miley Cyrus
MALIBU, Calif. – Raising the bar on quasi-amicable, conscious un-coupling style break ups; birthday boy, model, and reality TV personality Brody Jenner received a...
Cannabis PR Success Starts with Strategy
When you need to drive to a new destination, you look to Google Maps to help find the best route. When you want to...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
WYLD (the Power of a Brand): Encouraging an Adventurous Spirit
(WYLD is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Willie’s Reserve (the Power of a Brand): Sharing, Caring, and Toking
(Willie's Reserve is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...