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Tag: marketing
Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun
(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
Toast (the Power of a Brand): Package Pride
(Toast is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Relationship Building: How to Court Your Customers
For business owners and customers alike, branding is like dating: Sometimes we think with the wrong part of our anatomy. To make a brand...
Pay Attention to Millennials: They’re Going to Be Your Biggest Customers
The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
9 Tips for Creating a Professional Press Release
This week on mgRetailer.com we published an informative step-by-step guide by Judy Campbell, president at Campbell Consulting, about writing media-worthy press releases. The article...
Cannabis Superstore Planet 13 Coming to Southern California
SANTA ANA, Calif. – Cannabis “superstore” Planet 13 is coming to Southern California, according to reports in the Orange County Register. With a flagship...
Korova (the Power of a Brand): Targeting a Precise Demographic
(Korova is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of mg...
How to Write a Press Release
This column began with a declaration that every business in the cannabis industry can benefit from a little PR. As a reminder, we define...
The Future of Cannabis Marketing: What’s Data Got to Do With It?
No other industry—outside of tech—began with such an abundance of, and requirement for, data. Every legal market requires some form of statewide traceability. If...
10 Steps to Successful Cannabis Social Media Marketing
Be social.
It’s not enough just to show up anymore. You have to be social. Engage with followers directly. Ask them questions, respond promptly to...