Tag: marketing
Cannabis Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury
Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....
How Cannabis Businesses Are Reinventing Traditional Business Rules
It’s an understatement to say it’s been a dramatic decade for the cannabis industry. We’ve all watched the rapid evolution from its humble beginnings...
How Successful Cannabis Executives Approach Direct-to-Consumer Marketing
Brands like Warby Parker, Casper, and Cards Against Humanity have achieved great success with direct-to-consumer marketing. Though some cannabis businesses may not be able...
Capturing Mindshare with Effective Advertising
Humans have a tendency to believe things used to be better, although when those things were better depends on who you ask and the...
Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Want Media Coverage in 2021? Here’s How to Get It.
Writers and editors are curious by nature. We’re always looking for the next great story, and when we find it, we share.
Here are a...
The Problem at the Heart of the U.S. Cannabis Market—and How to Solve It
If there is a single defining challenge at the heart of the U.S. cannabis industry, it's route-to-market strategy. No one has quite figured out...
The Single Key to Marketing Success in the Cannabis Industry
What a year 2020 was, eh? With all the things that happened this year—from COVID-19 to social justice, institutional racism, police brutality, elections, recession,...
New York State of Mind: Rosie Mattio Is Redefining the Industry’s Image
For an industry that has been hiding in the shadows for the better part of the past century, it’s no surprise cannabis operators have...
5 Digital Advertising Tactics for Cannabis Dispensaries
As consumers increasingly shift to online ordering, click-and-collect, curbside pickup, and delivery, dispensaries must begin leveraging digital advertising options as part of their retail...
