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Tag: marketing
From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...
Playboy Goes All In with CBD Intimacy Line, Cannabis-Related Initiatives
LOS ANGELES – Iconic adult entertainment brand Playboy has announced a line of signature intimacy products, infused with CBD. The always trend-setting company also...
Where Are They Now? A Lesson in Business Successes and Failures
Any column that begins with “Where are they now?” conjures images of teen heartthrobs, one-hit wonders, and television stars who have faded into obscurity....
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
CDFA Kicks off California Cannabis Promotional Campaign
SACRAMENTO – Got cannabis? The California Department of Food and Agriculture (CDFA) launched its “This is California Cannabis” promotional campaign, offering educational resources and...
The Higher Purpose of Cannabis Gifting
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...
How History Is Painted Over
Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television stations...
Can an Economic Downturn Present Opportunities for Business Growth?
I am not the world’s biggest optimist. I just take comfort in facts over fiction. And the facts are that these crazy times offer...
How Cannabis Startups Can Stabilize Growth
It’s an open secret: Most startups run on chaos. In fact, many dismiss building a solid infrastructure and plan for growth, preferring to ride...
Structuring a Loyalty Program in the Cannabis Market
Rewards programs generate loyalty for businesses, especially in the emerging cannabis market, where early customer engagement is key to long-term success. But not all...
