Tag: social media

It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...

Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...

In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...

Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...

Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...

A business’s brand is its defining characteristic. Branding communicates not only what a company offers customers and clients, but also its personality and culture....

Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...

It’s an understatement to say it’s been a dramatic decade for the cannabis industry. We’ve all watched the rapid evolution from its humble beginnings...

In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...

The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...