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Tag: social media
How to Avoid and Work Around Banned Social Media Accounts
As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...
Why Cannabis Companies Need a Digital Presence
Cannabis companies work incredibly hard to cultivate their own particular branding, voice, and culture around their products. Communicating their brand effectively and authentically has...
Instagram vs. Cannabis: Is It Still a War Worth Fighting?
It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
How Your CBD Marketing Plan Can Cure Advertising Pain Points
In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...
4 Ways Brands Can Dominate Social Media in 2022
Social media is a pillar of the marketing mix for businesses wishing to cultivate customer relationships. Facebook, Instagram, YouTube, Pinterest, LinkedIn, Snapchat, and now...
5 Best Digital Marketing Trends to Tap This Year
Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...
Refresh or Rebrand: Do You Know the Difference?
A business’s brand is its defining characteristic. Branding communicates not only what a company offers customers and clients, but also its personality and culture....
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
How Cannabis Businesses Are Reinventing Traditional Business Rules
It’s an understatement to say it’s been a dramatic decade for the cannabis industry. We’ve all watched the rapid evolution from its humble beginnings...