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Tag: social media
Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
Start Marketing Your Cannabis Business Before You Launch
The cannabis industry is growing at a staggering rate. While there certainly is plenty of fruit left on the tree for newcomers, competition is...
From Sports to Brews to Buds, Campbell Consulting Evolves with the Times
In a cannabis industry that is only beginning to find its feet, the race is on for companies and brands to reach new consumers...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...
How Social Media Got Jason Harris Back in the Game
In 2003, the feds stripped me of my business, Jerome Baker Designs, one of the leading glass producers on the West Coast at the...
Chelsea Leyland Puts a Purposeful Spin on Medical Cannabis
DJ Chelsea Leyland, a medical cannabis patient, turned her popular Instagram account into an inspirational trove of information about cannabis and its use in...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
Meet Mother Indica, Nutritionist, Cannabis Coach and Social Media Manager
What started as an anonymous blog on which Erin Willis discussed using cannabis to heal from postpartum depression turned into MotherIndica.com, a proud platform...
Brody Jenner Gets B-Day Cannabis Gift Basket from Ex and Miley Cyrus
MALIBU, Calif. – Raising the bar on quasi-amicable, conscious un-coupling style break ups; birthday boy, model, and reality TV personality Brody Jenner received a...
How Madison Ortiz (aka HappyTokes) Built a Supportive Tribe on Instagram
Madison Ortiz, known on social media as @HappyTokes, has almost 75,000 followers on Instagram (where her bio proudly states “Under the Influence; Over the...