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How Not to Violate Federal Law with Text Message Marketing

Unknowingly violating the Telephone Consumer Protection Act (TCPA) is the latest litigation dragnet ensnaring cannabis companies. The TCPA is a consumer protection law that...
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Combining Software and Services, Blackbird Keeps Things Moving

Blackbird is on a mission to let cannabis brands and retailers engage with consumers in direct, meaningful ways. Unlike other companies that focus on...
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For Effective SMS Marketing, Pick the Right Approach

Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...

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