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Tag: TikTok
Marketing Comms: Overlooked Opportunities and Low-Hanging Fruit
For many operators in the industry struggling to survive, marketing has become all but an afterthought.
It’s easy to play the blame game here: illicit...
Cannabis Brands Find Success with Social Media Alternative Cameo
Digital marketing in cannabis can be a headache. Between restrictions on traditional avenues such as Google Adwords and a lack of support from popular...
How to Drive Social Media Engagement with Authenticity
Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...
Social Media Best Practices for 2021
In order to be effective at leveraging social media for business, managers must understand social media best practices constantly are evolving. This is especially...
5 Tips for Successful Social Media Campaigns
In a recent virtual workshop for young cannabis entrepreneurs, I said, “You don’t sell a product. You sell a promise; a feeling.” A few...