Tag: branding

Legacy, passion, quality, craft, and deep roots appear so often in cannabis brand copy that they have lost much of their power to differentiate. Stronger positioning requires more than familiar adjectives. Brands need tension, specificity, and a clear point of view that gives customers, investors, and journalists something distinct to remember.

What Apple taught me about cannabis branding and customer experience I worked with Steve Jobs. Well, not really. I worked at Apple while Jobs was...

NEW YORK – California-based cannabis cultivator and producer THC Design underwent a comprehensive redesign and is now poised for aggressive national expansion. The refresh,...

Using color to influence decisions is nothing new. Ancient cultures incorporated colors into spiritual rituals, healing practices, and emotional conditioning. Today, advanced tools and...

Public relations (PR) and marketing are related but distinctly separate activities. Understanding how these public-facing initiatives naturally converge, overlap, and complement each other is...

You know that feeling when you’re reading a book that captivates you from the jump and sucks you into the story all the way...

ThrivePOP creates marketing that pops. "We understand the ins and outs of the cannabis industry. Your business is a big deal, and you deserve a...

As chief executive officer at Carma HoldCo Inc., Adam Wilks has a seriously enviable job to do each Sunday: sesh out with former World...

Dry January, sober-curious, mindful drinking… The list of contemporary slang for reducing alcoholic beverage consumption grows lengthy, indicating just how devoted people are to...

“A riddle wrapped in a mystery inside an enigma.” Sir Winston Churchill’s immortal words often arise in my mind when I’m trying to untangle a...