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Tag: consumer insights
Bridging the Generation Gap: Key Insights for Dispensaries and Brands
LEMOYNE, Pa. – Cannabis retailers may want to reconsider their merchandise mix and sales approaches in light of a new multigenerational survey of cannabis...
Growing Legal Cannabis Starts with Transitioning Illicit Consumers
The fastest path to growth for legal cannabis is transitioning consumers from the illicit market. Retailers are the heartbeat of the cannabis industry, but...
The Higher Purpose of Cannabis Gifting
In the spring of 2020, two consumer insights companies, SoapBoxSample and KNow Research, joined forces to explore consumer behaviors, needs, and preferences around the...