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Product Packaging Is a Powerful Marketing Tool

During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
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Jerry King’s Cannabis Cartoon | May 2020

      Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...
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Fake News, Media Panic, and the Viral Marketing of an Actual Virus

By the time this column is published it may seem pointless, as the Zombie COVID-19 Apocalypse has consumed most of the world. Don’t say...
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Preparing for Resource-Draining Lawsuits: Civil Litigation Can Be Expensive

It is common for businesses and individuals in the United States to resolve their disputes with lawsuits. Unfortunately, the maturing cannabis industry appears to...
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Are Cannabis Entrepreneurs Prepared to Navigate COVID-19’s Challenges?

The global outbreak of COVID-19 has created alarming headwinds with no clear end in sight for nearly every industry. In the coming months, businesses...
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Creative Breeding Can Invigorate Craft Cannabis

“Craft” means different things to people. There is no single accepted definition of the term. Likewise, there are no established guidelines for cannabis growing...
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Predictions about the Current and Future States of the Cannabis Market

Late last year, the MGO | ELLO Alliance launched its inaugural Cannabis 50, a selection of the pioneers, leaders, and innovators making a positive...
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Jerry King’s Cannabis Cartoon | April 2020

Award-winning cartoonist Jerry King is one of the most published and prolific cartoonists in the world, selling more than 300 cartoons per month. His...
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Emotional Advertising Has Become the Cornerstone of Branding

As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
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Is CBG the New CBD?

You’ve heard all about CBD and its amazing effects. Whether or not you sell CBD products, you may be tired of hearing about the...

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