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Tweaking the Message: Crises Present Opportunities for Marketers

In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability,...
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5 Ways COVID-19 Changed the Cannabis Industry Forever

Remember December 2019, when many of us were crammed into the Las Vegas Convention Center for MJBizCon? We were talking about the future of...
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Cannabis and Coronavirus: The New Normal-ish

Uncertainty created by economic backlash from the coronavirus pandemic has global markets shaken, even as U.S. stock markets have rallied to pre-pandemic levels, defying...
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Maintaining Momentum: Now Is the Time to Increase Marketing Efforts

In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
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Changing Habits: How Cannabis Payment Processors Have Adapted to COVID-19

For most retail transactions, not much thought is given to how money is exchanged. Consumers simply rely on the use of electronic payment methods;...
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Survival Instincts and Lies from the Top: How Crises Alter Human Behavior

By now, you probably have experienced the long lines and empty shelves at grocery and warehouse stores. Or you may have tried to buy...
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Is Cannabis Recession-Proof? We’re About to Find Out.

As commerce grinds to a halt across many sectors amid the coronavirus pandemic, it’s clear we are headed into the first recession of America’s...
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Coronavirus and Capital Concerns

When the new year began, the North American cannabis industry already was reeling from a chaotic 2019. The first year of Canada’s legal market...
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The Unbearable Lightness of Quarantine

I must admit, while I hate the pandemic and the devastation it has rained upon millions, I am not hating the quarantine. I am...
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Cannabis and Coronavirus: Industries Adjusting to Losses, ‘New Normal’

The unofficial start of Summer 2020 saw crowds of Memorial Day consumers celebrate the long weekend cautiously (and some not so cautiously), as several...

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