Tag: Featured Story

More than 150 licensed dispensaries in New York won’t face forced closure or relocation after a state Supreme Court injunction blocked OCM’s reinterpretation of school-zone rules.

As global cannabis standards solidify, U.S. operators have a narrow window to align, adapt, and reclaim leadership in international markets.

CBN is quickly becoming the go-to cannabinoid for better sleep, offering a gentle, natural alternative to melatonin that aligns with holistic wellness routines.

From supply-chain hurdles to surging demand, Revelry 2025 captured the energy, challenges, and optimism driving New York’s cannabis industry.

Employee Stock Ownership Plans (ESOPs) are changing the way cannabis companies think about equity. By turning workers into owners, ESOPs improve retention, create generational wealth, and align business growth with social justice goals.

Too many cannabis brands chase prestige coverage that doesn’t reach the people who matter. Effective PR isn’t about hype. It’s about aligning strategy with business goals and telling stories that build lasting credibility. The trouble starts when brands treat any coverage, anywhere, as a win. A story in a publication your audience will never see is not ... Read More »

In cannabis, culture isn't fluff; it’s a business advantage. Here’s why employer branding matters more than ever in attracting and retaining top talent.

Retailers are rewriting the cannabis marketing playbook. By integrating community, events, and digital strategy, they're winning trust and boosting long-term growth.

Search has replaced location as the driving force behind dispensary traffic. With insights from consumer surveys and Google’s leaked algorithm docs, here’s how cannabis retailers can optimize visibility, attract locals and tourists, and future-proof their marketing strategies.

Netflix’s Baking Impossible winners Rodolfo Goncalves and Sara Schonour turned playful food experiments into SpacePoppers!, an award-winning cannabis popcorn brand.