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Tag: Featured Story
3 Essentials for Developing Successful Social-Equity Partnerships
Social equity has become one of the most salient topics within the business community in the past two years—a movement catalyzed by nationwide protests...
Packaging Responsibly for Compliance and Public Opinion
Recently, the State of New York proposed new rules governing the packaging of cannabis products as it readies for legal adult-use sales. Labels will...
Design and Purpose Stand Out at Woody Harrelson’s The Woods
Celebrity cannabis brands work best when the figures behind them are known consumers of the product and earnest in their vision of bringing something...
California Cannabis: Analyzing Shifting Consumer Trends In The Golden State
Each year, the cannabis industry attracts new entrepreneurs and businesses because of its immense potential for growth. By 2025, the total annual United States...
Brands and Profit Margins Driving M&A
In 2021, a record-breaking flurry of merger-and-acquisition (M&A) deals reshaped the cannabis industry. While the pace of M&A activity in 2022 seems unlikely to...
How to Acquire New Customers and Keep the Ones You Have
The time, energy, and money spent to acquire customers come at a premium cost. So why let them slip through your fingers? While producing...
How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
How Fermented Cannabinoids May Disrupt and Support the Industry
One of the most spectacular aspects of a legal cannabis industry is the research and development that’s permitted to take place. In legal markets,...
Opinion: A Little Brown Boy’s Story
A young boy was happily cuddling on his mother’s lap as his father drove, seemingly forever, on their cross-country road trip. They were on...
Chuck Schumer’s Federal Legalization Bill Introduced to the Senate
WASHINGTON - The long-awaited Cannabis Administration and Opportunity Act (CAOA) was finally introduced to the Senate Thursday after being unveiled to the industry by...
