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Tag: Featured Story
Here’s What Brands Need to Know About Earned Media
Whether your business is in cannabis or automobiles, earned media is an integral part of sales and growth. You’ve probably participated in it without...
What You Can Learn from the Success of These 5 Cannabis Brands
It is no secret that many mature U.S. cannabis markets are experiencing stagnant or declining year-over-year sales. For example, the median store in Washington...
How to Avoid and Work Around Banned Social Media Accounts
As one of the most powerful social media platforms, Instagram is a major opportunity for cannabis businesses to find and interact with their target...
Understanding Sales Trends of the Past Three Years
Throughout pop culture, a number of figures have referenced an infamous quote regarding the “three sides of the truth.” There is one party’s recollection...
Trailblazers Cannabis Executive Event Punches Well above Its Weight
In the midst of an especially busy cannabis conference season, one tiny gathering in the Topatopa Mountains north of Los Angeles offered a very...
Uber Eats and Circle K Are Making Cannabis More Convenient
NEW YORK, TORONTO, and FLORIDA – International convenience brands Uber Eats and Circle K announced separate partnership deals this week with Leafly and Green...
4 Quick Tips for Creating a 401(k)
Demand for employees continues to grow in the high-flying cannabis industry, but the celebration over such news eases once today’s tight labor market is considered. In...
When Wallets Shrink, You Must Attract More Wallets
Cannabis consumers are spending less, increasing the need to bring new consumers into the legal market. While there are short-term tactics to offset the...
The Need to Upskill Quickly in Fast-Growth Industries
Although the regulated cannabis industry has existed for more than a decade, the industry is still new to many of the more than 400,000...
5 Essential Tips for Your Big Return to In-Person Conferences
The onset of the COVID-19 pandemic turned life upside down, especially when it related to work. Work-from-home became the new norm, with Zoom and...