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Tag: Featured Story
As Sun-Grown Cannabis Prices Plunge, Farmers Brace for the Future
A few years ago, a frosty pound of outdoor or greenhouse flower in California could fetch $1,500 to $2,000 in both legal and illicit...
Insight from Trade Show Marketing Expert David Torres
As businesses prepare for 2022, questions remain about the status of cannabis trade shows in the coming year. From the challenges posed by the...
3 Ways to Break Cannabis Stigmas
Consumption has climbed to record rates in the U.S., but many consumers still harbor dated cannabis stigmas. Considering the decades of anti-cannabis messaging promulgated...
How to Advertise Cannabis on Premium Channels
Effective professional marketers know if you want to reach to a target audience, you need to meet them where they are. For cannabis marketers,...
Europe Is on the Cusp of Legalizing Adult-Use Cannabis
While the U.S. has moved steadily forward with its patchwork of state-by-state cannabis laws, a similar movement has been occurring in Europe for years...
Influential People of Color in Cannabis
As we survey the landscape in 2022, it’s clear the cannabis industry’s work has only begun when it comes to creating a vibrant, diverse...
Superette’s Retro Bodegas are Stylishly Avant-Garde
A 2019 Harvard Business Review article titled “Why Constraints are Good for Innovation” investigated the positive influence restrictions have on creative thinking and problem-solving....
Future Forecast: Examining 2025 U.S. Cannabis Market Projections
This year marks the tenth anniversary of Colorado and Washington legalizing adult-use cannabis and jumpstarting the nationwide legalization movement. While it is useful to...
Pure Options Brings the Top Shelf to Mid-Michigan
Of all the states to watch in the United States cannabis market right now, few are as exciting as Michigan. The third-largest market by...
How Using Temporary Cannabis Workers Can Help You Scale Up
Utilizing on-demand, temporary talent is one of the most efficient ways for companies to scale their businesses quickly and keep up with the demands...