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Tag: Jake Bullock
New Coalition Advocates for Safe, Legal THC Beverages
WASHINGTON -- A partnership of industry-leading hemp beverage manufacturers, supply chain partners, and alcohol retailers and distributors launched the Coalition for Adult Beverage Alternatives (CABA)....
The Disruptive Beverage Maker That’s Bubbling with Originality
Perhaps more than any other consumer-packaged-goods form factor, the beverage category has a tendency to follow trends. The once-fringe sparkling water brand LaCroix capitalized...
Cann, the Leading Cannabis-Infused Beverage, Launches in New York
NEW YORK -- Cann, the #1 cannabis-infused beverage in America, today announced its New York availability via DTC (drinkcann.com), licensed dispensaries and traditional retail (bodegas, convenience...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
Build Brand Loyalty by Owning the Customer Relationship
Brands’ customers are retailers, and retailers’ customers are consumers. This has created a major advantage for retailers, because it places the most direct relationship...
Gwyneth Paltrow, Ruby Rose, and Darren Criss Now Backing CANN Social Tonics
LOS ANGELES – CANN, maker of cannabis-infused “Social Tonics,” has just received a huge boost from an impressive group of celebrities including Gwyneth Paltrow,...