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Tag: marketing
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Weekend Unlimited (the Power of a Brand): Strategically Investing in Fun
(Weekend Unlimitied is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
Toast (the Power of a Brand): Package Pride
(Toast is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Relationship Building: How to Court Your Customers
For business owners and customers alike, branding is like dating: Sometimes we think with the wrong part of our anatomy. To make a brand...
Pay Attention to Millennials: They’re Going to Be Your Biggest Customers
The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
9 Tips for Creating a Professional Press Release
This week on mgRetailer.com we published an informative step-by-step guide by Judy Campbell, president at Campbell Consulting, about writing media-worthy press releases. The article...
Cannabis Superstore Planet 13 Coming to Southern California
SANTA ANA, Calif. – Cannabis “superstore” Planet 13 is coming to Southern California, according to reports in the Orange County Register. With a flagship...
Korova (the Power of a Brand): Targeting a Precise Demographic
(Korova is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of mg...
How to Write a Press Release
This column began with a declaration that every business in the cannabis industry can benefit from a little PR. As a reminder, we define...
The Future of Cannabis Marketing: What’s Data Got to Do With It?
No other industry—outside of tech—began with such an abundance of, and requirement for, data. Every legal market requires some form of statewide traceability. If...