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Tag: marketing
Pacific Stone Announces Leadership Team Additions
SANTA BARBARA, Calif. -- Pacific Stone, a premier seed-to-sale company producing 6.5 percent of the licensed California market’s cannabis flower, announced the appointment of...
5 Best Digital Marketing Trends to Tap This Year
Venture capitalists are showing serious interest in the cannabis industry, and for good reason. The majority of Americans support legalization. New York, New Mexico,...
This Feels Right Reveals New Brand Identity
The Southern California-based marketing firm reveals its new brand with a vision of growth for the future.
LOS ANGELES, CA -- Brand Matter, a leading,...
Let’s Make 2022 the Year of Marketing Collaboration
If there is one thing the past two years have taught us, it’s that we all need to work together. Contrary to Darwinian “survival...
Safe-Reach announced NOMAD eCommerce marketing analytic suite
JERSEY CITY, New Jersey - Cannabis technology is on a full out Sprint. The combination of investment, increase in market size and the growth in...
Cannabis Marketing 101: Meet Your Audience Where They Socialize
Understanding your target audience is key to executing effective marketing strategies and increasing brand equity. But "understanding” isn't a destination. It's a journey. For...
Lessons in Marketing and Fishing
I have worked in the advertising and marketing industry for longer than most. I’ve seen the rise of the internet, the demise of network...
Cannabis Marketing 101: SMS Text Messaging
Compared to virtual concerts and live-streamed yoga, SMS text marketing has been around for a while, yet it remains a powerful tool for product...
What Does Credibility Look Like in 2021?
Recently, well-known publications including Rolling Stone, which has been in print for fifty-three years, have caused quite a stir by offering “thought leaders” the...
Cannabis Marketing 101: Merchandising Tips from Greenlane’s Lauren Drury
Merchandising, also known as display marketing, is the presentation of products in visually appealing ways in order to generate consumer interest and improve sales....
