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Tag: potency
Edibles Consumers Desire High-Potency Product Packaging
Edibles are an invaluable segment of the cannabis industry. From classic THC-infused brownies to flavorful fruit-filled gems, edibles have captivated the imagination of medical...
Marketers Should Focus on Customer Need States, Not THC Levels
Most cannabis marketing efforts still can be summarized with three letters: THC.
As the primary psychoactive compound in cannabis, tetrahydrocannabinol (THC) levels long have been...
Future-Proof Your Operations with Solventless Concentrates
Concentrates enjoy the highest level of popularity in the most established markets, but not all methods of extraction have the same level of attraction—something...
Understanding Product Label and Potency Discrepancies
Consumers, retailers, and others are growing more concerned about discrepancies between cannabis product labels and the results of subsequent independent tests performed on products...
Marijuana Is Legal! And With Legality Comes Great Responsibility
As you’ve likely realized, marijuana is legal! (For most Americans, at least.) California is beginning to settle into its first set of regulations, and...