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Rewriting the Rules: Women and the New Cannabis Market

The legal cannabis industry traditionally has been overwhelmingly male-dominated in leadership, marketing, and consumer base. But as more women enter the space — or...
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The Grasslands Party 2024 Photo Gallery

The annual Grasslands gathering during Weed Week in Las Vegas attracts like-minded industry executives, policy leaders, and innovators.  "There's an undeniable power to an intentionally...
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3 Valuable Marketing Lessons to Borrow from Mainstream CPG

As our industry continues its inevitable—yet agonizingly slow—journey toward becoming a mainstream player in the consumer packaged goods (CPG) sector, marketers in the industry...
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Blending a Modern Approach With Traditional PR Strategies

Succeeding in today’s fast-paced communications environment requires a tactful integration of traditional and modern public relations (PR) strategies, especially for brands interested in maximizing...
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The Grasslands Party Photo Gallery

The Grasslands Party, a.k.a. “the warmest room in Vegas,” brought executives, members of the media, and key tastemakers in the industry together for high-level...
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Defying Digital: The Resilience of Print Advertising in the Modern Age

The average person spends more than six hours online each day. Who has time to read magazines? It turns out a lot of people still...
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Six Essential Strategies for Maximizing Event Sponsorships

Conferences and trade shows are excellent ways for professionals to learn, engage, and find new opportunities. But everyone knows the real business happens after...
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5 Cannabis Industry Predictions for 2023

The new year is upon us. The beginning of January always brings a sense of reflection, curiosity, and for many, hopeful anticipation about what’s...
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5 Iconic Brands with Staying Power

What will the most meaningful cannabis brands of the future look like? How will we consume them, and what will they taste like? What...
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Cannabis Is Essential Medicine Amid Coronavirus Pandemic

American cities are suddenly darkened and quiet, with shuttered restaurants and cafes—and bars, theaters and arenas stripped of their patrons, their staffs, their purposes. These...

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