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Twitter Allows Cannabis Advertisers to Promote in the U.S. and Canada

SAN FRANCISCO – Twitter announced a significant update to its Drugs and Drug Paraphernalia policy that will permit approved cannabis advertisers to target adults...
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Getting High on Social Media ROI

You can smell it in the air. The cannabis industry has grown exponentially since Colorado first legalized recreational use in 2012. Industry insiders predict...
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Leafly Unveils Its Most Prominent and Groundbreaking Ad Products To Date

SEATTLE -- Leafly (NASDAQ: LFLY), a leading online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly...
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How to Advertise CBD Products with Major League Baseball

Officials with Major League Baseball (MLB) recently announced they would permit league-approved CBD brands to sponsor teams starting next year. As first reported by...
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Use the Right Technology for Sophisticated Decisioning

Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
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Instagram vs. Cannabis: Is It Still a War Worth Fighting?

It’s no secret that Instagram has waged war on the cannabis industry. From banned hashtags and safety controls to completely shutting down accounts, the...
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3 Big Marketing Missteps to Avoid in New and Emerging Markets

A patchwork of strict regulations and vague guidelines across North America has created a difficult path for marketers to navigate, one that regularly lands...
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The Inflection Point for Cannabis Brands Is upon Us

On August 3, 2014, cannabis advertising kicked off in the United States in a big way: Leafly ran a full-page ad in The New...
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How Your CBD Marketing Plan Can Cure Advertising Pain Points

In a world where people are increasingly looking for natural remedies to treat their ailments, cannabidiol (CBD) is becoming the go-to choice across numerous...
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We Must Rebrand the Cannabis Industry to Achieve Legalization

Despite an increasing number of states legalizing cannabis, the plant retains a misleading and potentially dangerous reputation. The negative history, lingering stigma, and misconceptions...

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