Tag: Cannabis advertising

For most industries, digital display advertising is simply a line item in a media plan. But cannabis isn’t most industries. In a highly regulated...

Clicks and impressions once defined success. But traditional metrics no longer tell the full story. Attention data reveals what truly drives engagement in cannabis marketing.

Acquisition addiction is eating into cannabis margins. Brands spend heavily to win first-time buyers, only to start over again next month. By centering customer lifetime value (CLV), marketers can shift from one-and-done transactions to profitable, long-term relationships. Here's how to use CLV segments, first-party data, and compliant programmatic media to increase purchase frequency, lower effective CAC, and turn your best customers into loyal advocates.

NEW YORK --  Surfside Solutions Inc. ("Surfside"), building the next generation of advertising technology to help reach customers with personalized marketing, today announced the national launch...

Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...

Brands and dispensary operators have grown accustomed to hearing “no” when it comes to many new-age marketing tactics. Fortunately, a more enlightened way to...

The events of 2020 fundamentally altered consumer behavior and, in turn, the cannabis industry. To be fair, we knew last year would be transformative...

Cannabis is moving forward. Despite how exciting it’s been to operate in an emerging industry, each passing day brings greater clarity about regulations and less confusion about...

Love it or hate it, social media is a tool few seem able to do without. Especially for those trying to promote, brand, or...

Los Angeles' Department of City Planning is seeking to regulate signage and ads by the cannabis industry in order to limit exposure to children. Voters...