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Tag: cannabis branding
ThrivePop: Cannabis Company Profile
ThrivePOP creates marketing that pops.
"We understand the ins and outs of the cannabis industry. Your business is a big deal, and you deserve a...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
Acreage CEO Kevin Murphy Has “Never Been More Optimistic” (Podcast)
It's been a banner year for Kevin Murphy, the subject of mg Magazine's October cover story, "Changing the Game: Acreage CEO Kevin Murphy's Play...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
Increasing Sales Through Better Cannabis Product Packaging
Jessica Bernardo had a problem. The energetic founder and chief executive officer of Canna Bath was disappointed in the company’s sales volume and having...
Lights, Camera, Cannabis: Celebrities Cash In!
When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
Decoding the New and Veteran Cannabis Consumer to Increase Sales
For an industry that was born in backwoods and back rooms across the United States, it didn’t take long for cannabis to become a...
Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....