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Tag: cannabis branding
Mood33 (the Power of a Brand): Brand Story as Prologue
(Mood33 is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Mirth Provisions (the Power of a Brand): Defining a Category
(Mirth Provisions is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
Lucid Mood (the Power of a Brand): Changing the Conversation
(Lucid Mood is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue...
Korova (the Power of a Brand): Targeting a Precise Demographic
(Korova is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of mg...
KIVA Confections (the Power of a Brand): Community Outreach
(KIVA Confections is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
IONIC (the Power of a Brand): Helping Consumers Define Themselves
(IONIC is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Ignite (the Power of a Brand): The Maverick Effect
(Ignite is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Lowell Herb Co. CEO David Elias Builds a Bull Market Out West
For all the talk about vertically-integrated companies with deep pockets moving in to dominate the cannabis industry, leave it to a lean-and-mean upstart with...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
In Cannabis Branding and Marketing, Expertise Counts
I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany.
I have...