Tag: Contributor Stories
How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity
The world of cannabis is growing up. Consumers are savvy and
sophisticated, and they want more than just being able to buy products they
like. Today’s...
The Evolving Cannabis Industry: a 2019 Year-End Review
2019 was an eventful year for cannabis. With states tackling new legalization efforts, developing already existing industries, and adjusting to federal hemp legalization, the...
PR and Digital Marketing – the Power Couple of Brand Awareness
Digital marketing provides a solid brand foundation and press relations (PR) amplifies your brand messaging—together they are the power couple of brand awareness. Not...
The Greatest Story Ever Sold
Throughout history, a few extraordinary advertising campaigns literally changed society. These tales have been told—and sold—to the masses and changed the course of human...
Massachusetts’ Recreational Market Is Progressing at a Snail’s Pace
In 2016, 53.7 percent of Massachusetts residents voted for legalization of recreational cannabis, but progress has inched forward slowly, with the first dispensary opening...
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
The Dos and Don’ts of Connecting with the Media
You have news to share and you want help telling a great story, so who are you going to call? The media.
We have...
Do You Have a Cannabis Crisis Communications Plan?
In September, our industry suffered a major crisis that brought national media scrutiny and criticism. I’m talking about the vaping-related illness outbreak, of course....
As Counterfeits Increase, the Industry Scrambles to Knock Off the Knockoffs
It’s bold, brazen, and illegal. Cannabis counterfeiting is
popping up at industry trade shows. Understandably, brands are livid, so they,
and some states, are fighting back.
To
combat...
Nice Guys Finish Last
The old
saying, “Nice guys finish last” has been attributed to baseball legend Leo
Durocher, who reportedly said something about Mel Ott being too nice of...
