Featured Story | mg Magazine – Premier B2B Cannabis Magazine

5 Dos and Don’ts for Dispensary Loyalty Programs

Marketing Bailey Ethier

The cannabis retail market is getting crowded, making it more difficult and expensive to attract new customers every year in established markets. Implementing a...

Staffing-and-Recruitment-Secrets-Normform 1816795676

Staffing and Recruitment Secrets to Keep Growth on Track

Human Resources Melita Balestieri

Keeping up with employment trends and regulatory shifts in cannabis is a tall task, but the changes the industry saw in 2021 present huge...

Beyond the Basics of Branding

Marketing Betsy Pisik

Red Antler, named for the fastest-growing cells in the animal kingdom, is a brand-building agency that focuses on startups. In fact, the company often...

Data: Getting the Right Message to the Right Audience

Marketing Gary Allen

In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...

Brand Relations: Creating the Story

Marketing Taylor Engle

During the early days of legalization, consumers were enthusiastic about purchasing an eighth of dry flower in a baggie. Over the past decade, their...

Power-Players-The-Secrets-of-Great-Brands

Brand Strategies That Work

Marketing Ross Gardiner and Sue Dehnam

One could be forgiven for thinking the concept of branding was created in smoky Madison Avenue offices in the 1950s by iconic ad men...

Art and Craft Define 3C Farms’ Coast to Coast Dispensary

Retail Operations Ross Gardiner

The so-called “green zone” in downtown Los Angeles’s Arts District is home to some of the most popular legacy names in flower. Jungle Boys,...

Asian American Leadership in the Global Cannabis Community

Retail Operations Bailey Ethier

Asian Americans are currently the fastest growing racial group in the United States, accounting for about six percent of the population. Right now, only...