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Tag: Jason Osni
Affordable Cannabis Flower Brands Find Enthusiastic Market
Over the past year, blockbuster indoor exotics have been the biggest buzz in the cannabis flower category. Brands like Cookies, Connected, Alien Labs, and...
To Create Fans, Give Cannabis Branding a ‘Soul’
We’ve said it many times on these pages: A brand is more than the sum of its collateral parts. Logo, packaging, marketing materials, advertising...
Value Brands Capture a Growing Market Segment
Legalization in any state invariably begins with a rush of brands launching products they believe will appeal to the coveted upscale shopper. But as...
How Successful Cannabis Executives Keep Their Team Motivated and Engaged
We know business leaders in the cannabis space are often expected to wear many hats, but one can only get so far on their...