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Tag: marketing
Marketing Cancer: Consumer Advocates Say Patients Pay the Real Price
A friend recently was diagnosed with cancer. When you first hear the “C word,” life suddenly changes. The diagnosis creates fear, confusion, uncertainty, and...
Tweaking the Message: Crises Present Opportunities for Marketers
In virtually every state that has legalized cannabis in the past five years, overzealous regulations and excessive taxes have created major hurdles to profitability,...
Maintaining Momentum: Now Is the Time to Increase Marketing Efforts
In times of uncertainty, our brains encourage us to do what others do. Our brains don’t care what others actually are doing. They could...
Strengthen Your Brand by Exploring Who, What, and Why
The most notable thing at MJBizCon in December 2019 was the negativity so many visitors and exhibitors expressed about the “Green Rush.” Ever since...
4 Reasons Why Your Cannabis Brand Could Fail
So, you want to launch a brand. Congratulations! Though there are no hard numbers for cannabis brand failure or success rates, according to the...
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was difficult way...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
Cannabis and Coronavirus: Marketing Best Practices in a Time of Crisis
We’re all in the middle of navigating the COVID-19 crisis and, in such uncharted territory, many of us are struggling with how to approach...
