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Tag: promotions
Brace for Impact: 420 Likely to Set New Retail Records
In the cannabis industry, no day is more anticipated than April 20, or “4/20” in the vernacular. Often referred to as the industry’s “high...
Time Is Running Out for This Season’s Holiday Retail Preparations
As the holiday season approaches, retailers must strategically prepare to capitalize on the most festive time of year. Looking back at last year’s holiday...
4 Secrets to Irresistible Impulse Buys
Impulse buys can be a win-win for retailers and consumers alike, increasing basket sizes while adding value for customers through special deals and new...
An Ad Man’s Marketing Advice
Advertising is about spotting boundaries and providing novel solutions to both immediate and long-term problems. I’ve been an account manager in the digital marketing...
What’s in a Name? The Promise and Peril of Celebrity Partnerships
Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
How Trade Shows Can Remain Relevant
Having worked the cannabis trade show circuit for several years now, I have excellent insight into marketing via the frontline. At the height of...
Cannabis and Coronavirus: Industry Implements Pandemic Protections
Several cannabis companies have given updates on the COVID-19 crisis and how the ongoing situation has affected their operations status.
With as many as...
Instagram Says No Vape Ads for Influencers
MENLO PARK, Calif. – Social media platform Instagram announced on Wednesday that it would no longer allow social media influencers on the platform to...
Four Ways to Attract Cannabis Shoppers on a Budget
Everybody loves a deal. Like a treasure hunt—it’s the feeling of having found a way to acquire your desire and at the lowest cost....
420 Goes Mainstream as Cannabis Celebrates its Holiday
Festivities abounded this weekend, when cannabis holiday 4/20, and religious holidays Passover and Easter coincided under a full “pink” moon. Vibes are being felt...