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What’s in a Name? The Promise and Peril of Celebrity Partnerships

Caroline Yeh was at Hall of Flowers in Santa Rosa the day after her brand, TSUMo Snacks, announced a product collaboration with rapper Snoop...
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NFL Legend Ricky Williams’ Cannabis Lifestyle Brand Highsman Expands, Launches in Washington

LOS ANGELES – Highsman, the purpose-driven cannabis lifestyle brand founded by former NFL running back Ricky Williams, today announces its launch in Washington with partner...
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TILT Holdings Announces Partnership with Highsman, the Cannabis Lifestyle Brand Founded by NFL Legend...

PHOENIX -- TILT Holdings Inc. (“TILT” or the “Company”) (NEO:TILT) (OTCQX: TLLTF), a global provider of cannabis business solutions that include inhalation technologies, cultivation,...

Lights, Camera, Cannabis: Celebrities Cash In!

When consumers spend their hard-earned dollars, do they really buy into images of sweaty yet existentially handsome Matthew McConaughey trail-running through a primordial forest...
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Civilized Closes Acquisition of Cannabis Athletic Events Company The 420 Games – Rebrands to...

LOS ANGELES and SAINT JOHN, NB - Civilized Worldwide Inc. ("Civilized"), the leading cannabis lifestyle brand and media company, today announced that it has completed its...
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Former NBA and NFL Players Estimate Cannabis Usage Among Pro Athletes is Over 80%

Former NBA star Kenyon Martin told Bleacher Report that "85% of the league" smoked cannabis during his 15-year career. Martin is not the only former professional...
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Former NFL Running Back Ricky Williams Starts Cannabis Brand

Ricky Williams is looking to score a touchdown in an entirely new arena. The Heisman Trophy winner and former All-Pro NFL running back for the...

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