Tag: packaging
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
The Rad Expo
Retail and Dispensary (RAD) Expo, a national trade show focused on the retail cannabis industry, will return to the Oregon Convention Center in Portland,...
Pay Attention to Millennials: They’re Going to Be Your Biggest Customers
The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
Packaging: Regulation Heaven or Hell?
There likely is no sector more impacted by regulatory issues than packaging.
Packaging is one of the most important aspects for any brand in the...
Craft a Brand That Is Unique, Compelling, and Credible
For the past few years, I’ve been advocating the need for cannabis companies to actively pursue a more mainstream, disciplined approach to brand-building. There’s...
Perfectly Packaged: Don’t Get Boxed In by Cannabis Packaging Failures
Packaging failures are more common than you may think, especially in the cannabis industry where regulations and requirements can change rapidly. In California, several...
MJBizCon Hosts Big, Legal Cannabis Show
LAS VEGAS–The legal cannabis industry invaded Las Vegas this week when the largest U.S. cannabis trade show MJBizCon was held at the Las Vegas...
Canada Says No Branding on Cannabis Product Packaging
TORONTO–When cannabis legalization in Canada was implemented on October 17, federal regulations for the industry were in place, even as Canadian provinces are currently...
KushCo Holdings (KSHB) + Smoke Cartel (SMKC) Form Strategic Partnership
Yesterday it was announced that KushCo Holdings, Inc. (OTCQB: KSHB), the parent company of innovative cannabis industry packaging leader Kush Bottles, and Smoke Cartel (OTCMKTS: SMKC), a leading online...