Tag: advertising
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Pay Attention to Millennials: They’re Going to Be Your Biggest Customers
The world is in the thick of the millennial moment. This year, the cohort of Americans who were born between 1981 and 1996, otherwise...
‘Hemp is Legal’ Challenges Facebook Ad Policy
PHOENIX, Ariz. – Nonprofit trade group Hemp Industries Association, has partnered with cannabis industry stakeholders Hoban Law Group, CBD product company Bluebird Botanicals, and...
The Future of Cannabis Marketing: What’s Data Got to Do With It?
No other industry—outside of tech—began with such an abundance of, and requirement for, data. Every legal market requires some form of statewide traceability. If...
What Is PR and Why Do I Need It?
I am going to go out on a limb and guess that as a cannabis business owner, someone along the way has said you...
FDA, FTC Take Action on CBD-Infused Products Prior to Public Comments
WASHINGTON, D.C.–Action by the Food and Drug Administration (FDA) on the regulation of CBD-infused products seems imminent, after recent events may signal new developments...
Canada Says No Branding on Cannabis Product Packaging
TORONTO–When cannabis legalization in Canada was implemented on October 17, federal regulations for the industry were in place, even as Canadian provinces are currently...
Cannabis Company CANNDESCENT Recognized in Red Herring Top 100 Startups
LA JOLLA, Calif.–Cannabis manufacturer CANNDESCENT has been chosen as a winner in the 2018 Red Herring Top 100 Startups in North America. The prestigious...
First-Ever Public Ad in Japan for CBD Brand Elixinol
TOKYO–Tokyo's Omotesando train station is the site of the first-ever public advertising for a CBD product in Japan, from Australian-based manufacturer Elixinol.
CBD (cannabidiol) products...
MedMen: Marketing the Future of Cannabis
Fast Company, AdAge, Business Insider, Adweek, and CNBC – and that’s just in the last month. It may be premature to call MedMen the...
