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Tag: cannabis marketing
Next Generation Marketing: How to Utilize Brand Ambassadors
In the ever-evolving landscape of cannabis, market competition is becoming fiercer. To stay ahead of the curve, many companies are turning to marketing tactics...
In Cannabis Branding and Marketing, Expertise Counts
I recently was listening to an investors conference call for a large company in the cannabis sector when suddenly I had an epiphany.
I have...
Surviving the Harsh Realities of Branding
A few years ago, I had the privilege of speaking at a major cannabis conference about marketing and branding. The room was packed with...
Making the Message Memorable: Marketing Tips for a Highly Regulated Industry
In a highly competitive industry, memorable brands win. Creating a lasting impression in consumers’ minds requires no small amount of outside-the-box thinking—not necessarily “out...
Purple Line Media’s Strategic Approach: Half Rebel, Half Remodeler
Many cannabis entrepreneurs take pride in bucking traditions of the mainstream business world. Sometimes, though, it’s better to tweak a norm than outright defy...
To Appeal to Real-World Women, Ditch the Stereotypes
It’s another day at the office, and I’m staring at a request-for-proposal that states the brand’s goal is “to empower soccer moms.” My skin...
Celeste Miranda and The Cannabis Marketing Lab: the View From Within
They say you don't know someone until you walk a mile in their shoes. When it comes to understanding cannabis patients and the industry,...
Social Media Climbing
Love it or hate it, social media is a tool few seem able to do without. Especially for those trying to promote, brand, or...
PRØHBTD Media, Advertising Week Expand Partnership
LOS ANGELES – PRØHBTD Media and Advertising Week have extended their exclusive strategic partnership to further develop content, thought leadership, and consulting services for...