cannabis marketing | mg Magazine – Premier B2B Cannabis Magazine

How to Construct a Dispensary Marketing Budget

Marketing JB Sugar

In business, every expense is—or should be—a calculated investment. Typically, expenditures are based on their predicted effect on the bottom line and estimated as...

TheRealCannaBus: Giving ‘Marketing Vehicle’ a New Spin

Retail Operations Ross Gardiner

The term “marketing vehicle” typically refers to a platform or tactic. In the case of Enlighten’s TheRealCannaBus, the phrase applies to an actual vehicle:...

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Cannabis Marketing Lessons from the Fashion Industry

Marketing Brett Heyman

Mainstream cannabis consumption in the United States surged over the past year, creating a significant shift in how brands and retailers approach the end-to-end...

How to leverage clever marketing tactics

Clever Marketing Tactics and How to Leverage Them

Marketing Christopher Jones

In the spring of 2017, Lowell Herb Co. made one of the first big viral media splashes in the cannabis industry when it announced...

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How to Drive Social Media Engagement with Authenticity

Marketing Marnie Nathanson

Experts estimate more than 55 percent of the total global population uses social media. A staggering 521 million new users joined social media channels...

14 Cannabis Brand Archetypes

Marketing David Paleschuck

While all brands are bound to play within the rules and regulations of their respective states and municipalities, they must seek creative ways to...

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Marketing: 3 Ways to Ensure Your Brand Stands Out

Marketing Kirsten Shepard Ahmed, DC, LMT

The legal cannabis industry is having more than a moment. Not only is revenue expected to top $40 billion in sales annually within the...

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For Effective SMS Marketing, Pick the Right Approach

Marketing Danny Reed

Marketing email open rates typically average between 15 percent and 25 percent. While the method is the most widely employed means of customer contact,...

Happy 4th of July! Yes, It’s Time to Plan Summer Holiday Promotions

Marketing Kary Radestock

I have to admit it: Underneath my hip Southern California urban-chic exterior, I am a sucker for the holidays. I love fireworks on Independence Day, turkey...

How Cannabis Brands Can Be Like Apple: Learn to Succeed Using Brand Equity

Marketing Jared Mirsky

The world of cannabis is growing up. Consumers are savvy and sophisticated, and they want more than just being able to buy products they like. Today’s...