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Tag: cannabis marketing
Marketing to Post-Millennials: Tips for a Disruptive Industry and Time
As technology evolves, it effects change in society and has
an impact on the way we look at things. According to futurist Ray Kurzweil, not
only...
What Cannabis Brands Can Learn from Greek Mythology
In Greek mythology, Icarus drowned after plummeting from the sky because, in his complacency and hubris, he flew too close to the sun and...
Yes, You Can Advertise Cannabis
Cannabis
is moving forward. Despite how exciting it’s been to operate in an emerging
industry, each passing day brings greater clarity about regulations and less
confusion about...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
A Lesson for Brands, From Dog-Eat-Dog Political Campaigns
In her book Consumer Democracy: The Marketing of Politics, author Margaret Scammell makes the point politicians are marketed and sold to the public in...
Decoding the New and Veteran Cannabis Consumer to Increase Sales
For an industry that was born in backwoods and back rooms across the United States, it didn’t take long for cannabis to become a...
Branding With Style: Apparel That Speaks to Your Target Market
As cannabis emerges from prohibition, the public image of cannabis users is changing dramatically. Not so long ago, “stoner” and “druggie” stigmas were ever-present...
Love Lists? 7 Amazing Reasons to Read This Marketing Column
Every day, I see hundreds of articles claiming to provide a solution to whatever problem you may encounter in just a few simple steps....
Wana Brands (the Power of a Brand): Tagging the Right Message
(Wana Brands is one of the companies featured in The Power of a Brand: Lessons From 20 Top Cannabis Companies, in the June issue of...
Relationship Building: How to Court Your Customers
For business owners and customers alike, branding is like dating: Sometimes we think with the wrong part of our anatomy. To make a brand...