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The Mainstream Appeal of Microdose THC

Microdose gummies and low-dose seltzers are often seen as an ideal entry point for first-time consumers, but they’re also becoming mood- and performance-enhancing substances...
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Access to New Products Changing Cannabis Consumer Behavior and Archetypes

WASHINGTON -- New Frontier Data, the leader in actionable cannabis data and business intelligence, releases Cannabis Consumers in America, Part 2: Exploring the Archetypes....
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Debt Financing Is on the Rise

With cannabis stock prices stalling and sliding over the past few years, companies increasingly have turned to debt financing as a means of raising...
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Beyond the Cannabis Data: Q&A with New Frontier Data’s Gary Allen

It’s 2023, and some form of cannabis use is legal in the vast majority of states. Market analysts still predict big growth for the...
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Retailers Harness New Customers with NxTeck: A Game-Changing Approach

In the ever-evolving retail landscape, businesses continually are searching for innovative strategies to attract and retain new customers. With the advent of technology and...
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The Popularity of Flower is Declining in Regulated Markets

THC potency, effect, and price dominate the decision-making process at retail counters in regulated markets, but the next generation of consumers is moving away...
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New Frontier Data and Treez Partner for Customer Acquisition

WASHINGTON -- New Frontier Data, the leader in actionable cannabis data and business intelligence, and Treez, the leading enterprise commerce technology platform that streamlines retail...
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New Frontier Data Announces Exclusive Platinum Sponsorship for Cannabis Marketing Summit 2023

WASHINGTON -- New Frontier Data, the leader in actionable cannabis data and business intelligence, expands its support of the Cannabis Marketing Association’s (CMA) fourth annual...
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Navigating the Weird World of Cannabis Social Media

Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media...
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Optimizing Current Customers without Engaging New Ones is an Unsustainable Model

Cannabis dispensaries make a significant marketing investment in engaging and optimizing current customers. Afterall, repeat customers are the lifeblood of a dispensary … right?...

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