Tag: New Frontier Data
Disruptors Wanted
With retail and wholesale cannabis prices still in freefall and no federal legalization in sight, capital-raising opportunities have dried up. Truly disruptive businesses will...
When Wallets Shrink, You Must Attract More Wallets
Cannabis consumers are spending less, increasing the need to bring new consumers into the legal market. While there are short-term tactics to offset the...
Is Legal Cannabis Putting a Dent in the Illicit Market?
As more states legalize medical and adult use, the elephant in the room remains: The illicit market still accounts for the majority of cannabis...
Got Luxury Products? Target Millennials
Now is the time for cannabis brands to prioritize and engage millennials with long-term, luxury aspirations in mind. The consumer group born between 1981...
What We Can Learn from the 7% Decline in Consumer Spending
Cannabis analytics firm New Frontier Data recently made a sobering discovery as it relates to current economic conditions across the United States. According to...
Use the Right Technology for Sophisticated Decisioning
Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
There’s Untapped Potential in the Billion-Dollar U.S. Homegrow Market
Today’s legal industry focuses heavily on the retail and cultivation space, and as a result, conversations and awareness around homegrowers are few and far...
Nearly Half of Cannabis Marketers Have Budgets Less than $50,000
WASHINGTON — NXTeck, New Frontier Data’s AdTech division, and the Cannabis Marketing Association announce the results of a survey in a new report, 2022...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
New Frontier Data and Treez Partner to Empower Cannabis Retailers in a Hyper-Growth Market
WASHINGTON -- New Frontier Data, the premier data, analytics and technology firm specializing in the global cannabis industry, announces a broad, sophisticated data partnership with...
