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Tag: New Frontier Data
Use the Right Technology for Sophisticated Decisioning
Technology can move retail significantly forward when focused in the right direction. Predictive analytics, audience-building, consumer profiling, and advertising attribution all offer sophisticated decisioning to...
There’s Untapped Potential in the Billion-Dollar U.S. Homegrow Market
Today’s legal industry focuses heavily on the retail and cultivation space, and as a result, conversations and awareness around homegrowers are few and far...
Nearly Half of Cannabis Marketers Have Budgets Less than $50,000
WASHINGTON — NXTeck, New Frontier Data’s AdTech division, and the Cannabis Marketing Association announce the results of a survey in a new report, 2022...
Data: Getting the Right Message to the Right Audience
In a recent marketer survey conducted by NXTecK and the Cannabis Marketing Association, more than 80 percent of respondents said getting their message to...
New Frontier Data and Treez Partner to Empower Cannabis Retailers in a Hyper-Growth Market
WASHINGTON -- New Frontier Data, the premier data, analytics and technology firm specializing in the global cannabis industry, announces a broad, sophisticated data partnership with...
Can Independent Stores Compete with MSOs in Adult-Use Markets?
According to a 2021 Gallup poll, 68 percent of Americans support cannabis legalization, representing a seismic shift toward normalization in the collective mind of...
Influential People of Color in Cannabis
As we survey the landscape in 2022, it’s clear the cannabis industry’s work has only begun when it comes to creating a vibrant, diverse...
3 Cannabis Marketing Myths Powerhouse Brands Ignore
Cannabis-related businesses raised $6 billion in capital during the first half of 2021, three times the amount they earned in the first half of...
Cannabis Career Watch | New Hires and Promotions April 2, 2021
Gary Allen assumed the role of chief executive officer at data and analytics firm New Frontier Data. Former CEO Giadha A. DeCarcer will transition...
Will 2021 Bring Federal Tax Relief?
There’s no quicker way to get a rise out of a cannabis business owner than to mention Section 280E, the dreaded Internal Revenue Service...