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Tag: branding
Changing Habits: How Cannabis Marketers Are Dealing with COVID-19
Without the ability to leverage advertising on major social media platforms or top search engines like Google, marketing federally-prohibited cannabis products was difficult way...
Product Packaging Is a Powerful Marketing Tool
During my more than twenty years in the business, I’ve learned one of the best returns on marketing investments comes from good signage. Having...
Emotional Advertising Has Become the Cornerstone of Branding
As a nation, we came together for a few brief hours. We set aside our political, cultural, economic, and demographic differences, and although we...
The Second Greatest Story Ever Sold
A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my columns....
What’s in a Name? According to Marketing Experts, Everything.
In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is applied:...
The Botanist: A Dispensary Chain at the Intersection of Science and Nature
The Botanist is not what one imagines when hearing the term “dispensary.” The chain’s retail locations are bright, airy spaces awash in natural colors...
Leveraging the Media for Growth
When it comes to working with the media to create a strong brand, it’s essential to ask yourself “What is our brand?” While many...
Carlos Santana to Launch Latin-Inspired Cannabis and CBD Product Lines
SANTA ROSA, Calif. – Multi-Grammy® Award winning artist and legendary guitarist Carlos Santana has announced a brand partnership with cannabis product wholesaler Left Coast...
Plan for Success with an Editorial Calendar
Happy New Year! Are you ready to achieve PR success in 2020? While many companies engage in the year ahead planning process at the...
Marketing to the Masses
Intel is one of the largest corporations in the world, and a leading manufacturer of computer microprocessor chips. The company was founded in the...