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Tag: branding
Forgotten Spaces in the Customer Journey
As customers journey through a retail environment, there are spaces they may rarely or never come in contact with. We refer to them as...
Don’t Be Chevrolet: a Lesson in What NOT to Do with Your Brand
General Motors’ venerable Chevrolet brand is in danger of extinction—and if the golden goose dies, GM will have no one but itself to blame.
Founded...
Brody Jenner Gets B-Day Cannabis Gift Basket from Ex and Miley Cyrus
MALIBU, Calif. – Raising the bar on quasi-amicable, conscious un-coupling style break ups; birthday boy, model, and reality TV personality Brody Jenner received a...
In-store Promotions Create Brand Loyalty
When it comes to launching any new retail product, branding, awareness, and education are essential for success. This is especially true for one of...
Former Super League, NBA Player Jonas Lalehzadeh Debuts Luxe Cannabis Line
ORANGE COUNTY, Calif. – Iranian-American international basketball player Jonas Lalehzadeh has launched a luxury cannabis line, Herbés, with the debut of the brand’s signature...
Blues Bros. Brand Becoming Reality at Belushi’s Farm
EAGLE POINT, Ore. – Belushi’s Farm, the Oregon-based cannabis company owned and operated by celebrity Jim Belushi, has produced Blues Bros. branded packs of...
Jay-Z Jumps into the Cannabis Game with Role at Caliva
SAN JOSE, Calif. – Cannabis company Caliva announced today that hip hop legend Jay-Z will join the company, with the title of chief brand...
What Makes a Cannabis Brand? The Answer Lies Beyond the Logo
What companies have done a great job with branding?
I really like what Canna Bath Co. has done. They were having difficulties getting products into...
Packaging: The First and Last Step of Brand Building
Okay, I admit it. I am looking for trouble right out of the chute. How can anything be both the first and last step?...
Relationship Building: How to Court Your Customers
For business owners and customers alike, branding is like dating: Sometimes we think with the wrong part of our anatomy. To make a brand...